Summary
Plissè spa is an Italian fashion house that has combined the know-how and authenticity of Italian taste with a cutting-edge business style for thirty years.
With a digital-first approach Eurostep sets up the online sales channel of two brands, Beatrice B and Sfizio to create long-term relationship between the brand and its customers. Using the outsourcing e-commerce model Plissè was able to accelerate and increase its sales revenue, availing of strategic asset to maximize their future growth.
Our role
Digital strategy
Customer experience & Design
Content strategy and Development
E-commerce platform development and integrations
Full outsourcing management
Results
The successful unification of the corporate and the e-shop websites reveals in website traffic. Website visits have tripled, while visits from mobile get 4 times higher. This is thanks to the mobile first platform that has guided the whole project. E-commerce covers 10 stores, serving 34 countries with a guaranteed delivery.
ONE HAPPY WEB EXPERIENCE
Solution: what we have done
A digital rebirth
To optimize Plissè management and to simplify day-by-day operations we have launched Multi-Brand E-Commerce Site.
In addition to the shop section, the new website have a section dedicated to the corporate area to offer the user a unified brand experience in a single touchpoint. Eurostep is end-to-end ecommerce player, supporting Plissè in brand communication and in future export-market-expansion activities.
content strategy
Focus on details
We have defined the modalities through a stylistic guideline communications through which to best represent the brand. Starting from the strategic analysis, we brought the values of the online brand, transmitting them in the look and feel of the visuals e in the tone of voice of the copy. From the creation of moodboards to the guide to the photo shoot, the focus has always remained on need to create a digital relationship between brands and consumer, making identity and the world recognizable evocative of Plissé.
A full outsourcing solution
Logistics
Articles storage. Order preparation with customized packaging procedure. Returns management. Shipments in EMEA, USA and RUSSIA.
Digital Marketing
Planning and definition of Media Plan Strategy. Performance Adv: search and shopping campaigns; remarketing display; affiliation marketing. Editorial planning and management mail marketing platform.
Maintenance
Monitoring services and alert activity. Patch updates by system and minor release of the platform. Security issues.
Customer Service
1st and 2nd level activities, in 2 languages (ITA / EN), managed through dedicated phone number and ticket system. Returns management e repayments. Supervision of Logistics and Delivery activities and resolution of blocking activities.
Store Management
Showcase update Home Page. Catalog management e promotional activities. Logistics backlog verification. Order control. Verification of achievement of business objectives.
Invoicing
Tax management and international sales billing differentiated by country and currencies, with adaptation to local regulations in force. Periodic administrative reporting for all reference areas.
UX AND MOBILE FIRST DESIGN
Easy click to buy
The User Experience was designed primarily for the purchase from mobile. Smooth and intuitive navigation and easy access to all product information make immediate for the user the choice of purchase. User journey, brand storytelling e product presentation have always been placed in communication between them to allow a final experience simple.
integrated marketing
Follow your followers
The Media Plan was structured based on the analysis of the brand awareness, the commercial strategies of the two brands e of target markets. It was therefore decided to activate campaigns of Performance Marketing, like Search and campaigns Shopping, on Google Ads and Yandex platforms, campaigns of Remarketing and Affiliation Marketing. The marketing of affiliation allows the brand to gain wide visibility within the most widespread digital networks, with a consequent strong acceleration of online brand awareness. Furthermore, for Beatrice B and Sfizio, it was decided to activate the catalog online also on social media, so as to allow users to buy with a simple click, keeping the consistent brand cross channel communication.
