Solution: what we have done
Each Nomination piece has a story to tell: we have created a channel where editorial content, brand campaigns and product stories come together, by involving the public through the personalization of product and the improvement of the Customer Experience. Thus, there has been created an ecommerce in which customers can connect with the content they are interested in and purchase products that add value to their lives. Focusing on the users cultural insights and behavior, we have created a structure that brings the brand to its public in an experiential and immersive way.
A brand oriented project
Time to Market
With the aim of personalizing products and the brand in 19 countries, we have created a dedicated view for each market. This allows each market to interact e modify the contents of the site, differentiating communication per market in 6 languages.