Solution: what we have done
A cutting-edge design concept
To express creative and unique brand identity the new Moleskine website has been redesigned through iconic elements and communication spaces to describe the product: thus the landing pages and editorial content areas, strengthening the brand–consumer relationship were introduced.
To enhance the user’s experience, the new website was designed mobile first and SEO friendly, according to the customers habits studied during the early planning phase.
“A cultural icon to undertake a journey into art, literature, knowledge and geographical exploration”
A full outsourcing solution
Management of 4 warehouses on 3 continents (EMEA, USA e APAC) Shipping management and product customization in the warehouse.
Multichannel performance management (machine learning bidding optimization, dynamic retargeting, email marketing automation, affiliation channels in 10 countries).
Support and management of the Oracle Commerce Cloud Platform. Continuous improvment of the product with constant updates and monitoring.
With six languages (IT, EN, DE, FR, ES e RU) managed by telephone, contact form and chat, with telephone contacts for each country and return management, refunds and reporting.
Merchandising management on 3 continents with content and promotions personalized for each Country. Coordination of activities to achieve the budget and reporting of BI and financial. Overview operation facilities.
Tax management and sales invoicing differentiated for each country and currency, with adaptation to local regulations in force. Periodic administrative reporting for all reference areas.