Solution: what we have done
We have planed the strategic implementation, started up and the implementation of the new enterprise software, improving current Direct email marketing activities.
The new tool Oracle for the orchestration of digital touchpoints allows illy to create and manage Optimized direct Email Marketing to ensure the increase of online business, a greater fidelity and a delivery of dinamic and personalized communication.
To date, after a certain training period, the whole process is managed in total autonomy by the team dedicated to illy ,with the constant Eurostep support for continuous customer journeys optimization.
Partnership, training & support