Since 1995 the Italian brand Gaudì creates youthful and glamorous fashion styles. The brand products are of high quality and always keep up with trends, for a sporty, and at the same time elegant and attentive to details target group.
Eurostep was in charge of realizing a new e-commerce project with focus on UX, users engagement, brand’s scalable International growth and online activity. The structure of the new site gives attention to navigation flows and on the contents proposal, that should be consistent with the image of the brand, enhancing the perceived.
Creativity & Design
Data Driven CX/UX
Support & Maintenance
Solution: what we have done
The chosen platform and the technological integration of system owners allowed to have a high-level strategic instrument to manage sales worldwide with dedicated price lists. A further plus comes from the evolved user area, that allows users to manage returns trace the parcels, immensely reducing the load of the customer care services.
2 brands, 2 targets, 1 solution
The new Gaudì website can be checked on phone as well as desktop: the brands are easily accessed, through a federated header, allowing to explore collections, images, suggestions and blog contents. It is a dynamic and content-rich hub, able to support the company in its growth and evolution in the digital landscape and guarantee independent and optimized management for both brands in one virtual space.
Building an editorial content space for a lifestyle storytelling
Through storytelling, moodboards and style guides Gaudì tells us about exceptional fashion, its values and company’s proposition. Communication strategy and quality contents make the brand immediately recognizable and engage the users.
Within a dedicated area Gaudì becomes a style consultant for its customers, offering not just a product but an increasingly personalized, exciting and complete experience. Shopping becomes a daily narration and inspiration.