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FUNCTIONAL AND ENGAGING ECOMMERCE EXPERIENCE FOR

Gaudì

Summary

Since 1995 the Italian brand Gaudì creates youthful and glamorous fashion styles. The brand products are of high quality and always keep up with trends, for a sporty, and at the same time elegant and attentive to details target group.

Eurostep was in charge of realizing a new e-commerce project with focus on UX, users engagement, brand’s scalable International growth and online activity. The structure of the new site gives attention to navigation flows and on the contents proposal, that should be consistent with the image of the brand, enhancing the perceived.

Our role

Creativity & Design
Data Driven CX/UX
Digital Commerce
Support & Maintenance

Results

The company’s catalogue boasts men’s and women’s wear collections, shoes and accessories. The project was carried out considering an integration with existing business information systems so as to being able to manage product information, product logistics sold and administrative component. Our project is a unique platform, presenting two brands in 5 languages, uniting 40 sales points and offering the brand a full management autonomy and to the user an engaging product experience.

1 single platform, 2 brands

Fast and easy content management

Areas dedicated to product storytelling

THE PROJECT

Solution: what we have done

The chosen platform and the technological integration of system owners allowed to have a high-level strategic instrument to manage sales worldwide with dedicated price lists. A further plus comes from the evolved user area, that allows users to manage returns trace the parcels, immensely reducing the load of the customer care services.

Easy management

CMS

One of our priorities has been the facilitation of Content Management, from the product catalog to promotions and sell goals monitoring. Through training and assistance, the customer can independently manage the Store Management activities.

EDITORIAL CONTENTS

In the shop area the contents are offered in an attractive way, enhancing the fashion component through navigation interaction that guides the user: a walkway within which the the garments worn and manufacturing details are displayed.

gaudì background banner
gaudì header new website

2 brands, 2 targets, 1 solution

The new Gaudì website can be checked on phone as well as desktop: the brands are easily accessed, through a federated header, allowing to explore collections, images, suggestions and blog contents. It is a dynamic and content-rich hub, able to support the company in its growth and evolution in the digital landscape and guarantee independent and optimized management for both brands in one virtual space.

Building an editorial content space for a lifestyle storytelling

Through storytelling, moodboards and style guides Gaudì tells us about exceptional fashion, its values and company’s proposition. Communication strategy and quality contents make the brand immediately recognizable and engage the users.
Within a dedicated area Gaudì becomes a style consultant for its customers, offering not just a product but an increasingly personalized, exciting and complete experience. Shopping becomes a daily narration and inspiration.

gaudi corporate

Let’s make something together!

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