Solution: what we have done
Fedon’s goal is to find a position on the market, working on both: the brand and the product. In this perspective, we have created an ecommerce website in line with the new strategy, structuring content that meet the needs of the identified target audience. The shop must express positioning, personality and brand values, guaranteeing a customer a easy, intuitive experience and elevating the product through consistent contents. All this for us it’s manifesting in strategic analysis, development, care for details and improvement of the service offered to the final consumer.
A new ecommerce brand experience
With the aim of supporting and facilitating Fedon in this phase of change, we have created a new brand experience. To do this we started from the analysis of key factors such as target audience, the benchmarks and reference markets. Based on the study of these fundamental elements, we have also defined the marketing strategy.
Innovation and growth
We give value also to
The repositioning of the brand also passes through a review of the packaging, able to communicate in a simple but effective way the new brand values. In this way, Fedon entrusts Eurostep with the design of the new packaging through which to go recognizable in the eyes of the final customer. Packaging design is another tool that strengthens the premium positioning of the brand and allows an increasingly loyal relationship with the consumer.