Omnichannel Customer Experience

USER EXPERIENCE DESIGN

Every day the users and their needs are the focus of our approach: we study their behaviours in order to build experiences that enhance the relationship between the brand and the consumer.

We make the use of e-commerce content fluid and enjoyable, thanks to the study of interactions and the use of suitable colours for the various goals, fully in line with the corporate image.

CREATIVE

We work closely with the Brand to create personalized content that reflects the brand’s image through digital media production, such as photo shooting, video, copywriting.

A creative team of professionals with different experience and styles will support the needs of every single client.

USER & A/B TESTING

Consumer behaviour analysis based on a real sample represents an “offline” measurement gauge for complete feedback both in terms of brand awareness and usability. Through A / B testing platforms on specific consumer segments we collect data for continuous optimization of the UX of your e-commerce platform.

MOBILE ENGAGEMENT

Tracking user behaviour through all touchpoints available on mobile devices - namely, email, social channels, SMS, web browsing, search queries - allows you to retarget the user on other devices to obtain the desired action (site registration, purchase, likes on social media, VIP program).

RETAIL INNOVATION

Activating digital touchpoints within the physical point of sale represents the possibility for the client to optimize pedestrian circulation at the sale point if sales personnel are unavailable, as well as allowing the customer to privately collect more information about the product or any ongoing promotions. We can activate strategies to easily obtain a double opt in (SMS and email) to later engage the user on the digital channel of the brand.

CUSTOMER SINGLE VIEW

A single view that contains all the behavioural data of your e-commerce and retail buyers, subscribers to your social channels or ordinary, unidentified visitors of your website.

A creative team of professionals with different experience and styles will support the needs of every single client.