User Experience - Blog

User Experience

04/03/2020

Personalizzazione dell'esperienza utente: ai clienti interessa davvero?

Personalized customer experience: is the customer really interested?

Companies are always more attracted by the personalization of customer experience, so that even from a report of Everstring, come out that 70% of the brands considered it a “top priority”. How incident is the ROI? Due to a study “Personalization development” in 2019,it is

Ecommerce Management

27/01/2020

ecommerce returns: optimization and strategy

Ecommerce Returns: How to reduce them? With an overall improving plan.

When we are talking about ecommerce, it is impossible to not talk about the returns. Today, the return rate is on average 15% of the total purchases, reaching the 25% in the fascion sector. Especially significant is the ratio due to the last festivities, during

Strategy

17/01/2020

Conversion Rate e CRO: Statistiche e strategie per ottimizzare il tasso di conversione

Conversion Rate and CRO: Statistics and Strategies to optimize the Conversion Rate

First of all, let's do a quick (but fundamental) introduction to the concepts behind the term CRO - Conversion Rate Optimization: 1. The “C” is for Conversion: for an ecommerce the conversion is due to the payment at the end of the purchase. Anyway, according

Omnichannel

17/01/2019

Creating a seamless omnichannel experience

Nobody likes hearing bad news, especially if it is a customer complaint. Most of the frustrating shopping experiences that customers report refer to the following factors: obstacles and delays for the purchase decision and payment; inconsistent cross-channel experiences; poor personalization. Frustration happens any time the results of an action do not match

Omnichannel

07/01/2019

Omnichannel customer journey

Today’s customers, especially as a result of contacts growing over time with small pieces of information shared, expect a brand to build a meaningful, long-term relationships with them. To adopted a customer–centric approach to marketing strategy, marketing managers should make full use of the data collected through various touch-points and implement

Strategy

04/10/2018

Chatbots for more effective customer engagement

The role of marketing implies communication with customers during the best moment of their decision-making, guiding the purchase process to a greater satisfaction of the customer’s needs. In traditional marketing, communication has been linear for years: the consumer has been always guided along his decision

Strategy

27/09/2018

Artificial intelligence and marketing efficiency

In the example of large tech companies like Amazon and Google, we may see how artificial intelligence has a solid presence in every small business sector. The voice of Amazon’s intelligent assistant Alexa, present in over 20 thousand devices, will guide you in your Amazon purchase journey. A voice created

Omnichannel

20/09/2018

Customer centric strategy

With customer expectations changing rapidly and technology impressively driving clients’ behavioural intentions, companies should implement an entirely different strategy to exceed customer expectations. What being “customer-centric” really means Adopting a customer-centric strategy means sharing a system of values and behaviors aimed at creating positive experiences

Strategy

12/09/2018

Conversion marketing: creating value with a user centric ecommerce experience

What is conversion marketing Conversion Marketing is a marketing discipline whose goal is to convert users into loyal customers. In terms of e-commerce, conversion marketing is the set of actions aimed at increasing conversions that is the percentage of visitors who make a purchase. The conversion rate improvement process is called Conversion Rate Optimization.

Omnichannel

19/08/2015

preview shopping experience cross device

The cross device shopping experience

A new shopping experience The way the web is used continues to change, as are the purchasing habits of users, who are increasingly looking for a complete, personalized and engaging shopping experience.. A recently published study of more than 200 million shoppers located around the world describes