Strategy - Blog - Eurostep

Ecommerce Management

31/10/2018

Black Friday and Cyber Monday: ecommerce trends and strategy

Black Friday, that is the beginning of the Christmas shopping season, known for its exceptional promotions, will fall this year on November 23rd. And we are almost there! This year, according to a recent Periscope research, the consumer interest trend for Black Friday and Cyber Monday has grown on both

Strategy

25/10/2018

Converting leads into customers with conversion rate optimization

The conversion rate optimization (CRO) is a set of actions that help to increase overall efficiency in ecommerce, increasing lead to customer conversion rates. This tool is particularly helpful for companies that need to convert traffic into sales. Conversion is a way to take visitors to a website to perform actions a

Omnichannel

18/10/2018

Ecommerce is no longer an option for a digital transformation strategy

A digital strategy is a multi-step process, allowing to achieve business goals with the help of various IT tools. In traditional marketing, the reference point was the so-called funnel, a linear process that started with brand awareness and ended in customer advocacy. In digital marketing, on the other hand,

Strategy

11/10/2018

Digital agencies revolution

For some years already, large consulting companies such as Deloitte and Accenture have transformed themselves so that they could offer their clients digital services: Deloitte, with the slogan “we’re driving the future of digital”, has acquired a dozen creative agencies, while Accenture Digital since 2016

Strategy

04/10/2018

Chatbots for more effective customer engagement

The role of marketing implies communication with customers during the best moment of their decision-making, guiding the purchase process to a greater satisfaction of the customer’s needs. In traditional marketing, communication has been linear for years: the consumer has been always guided along his decision

Strategy

27/09/2018

Artificial intelligence and marketing efficiency

In the example of large tech companies like Amazon and Google, we may see how artificial intelligence has a solid presence in every small business sector. The voice of Amazon’s intelligent assistant Alexa, present in over 20 thousand devices, will guide you in your Amazon purchase journey. A voice created

Omnichannel

20/09/2018

Customer centric strategy

With customer expectations changing rapidly and technology impressively driving clients’ behavioural intentions, companies should implement an entirely different strategy to exceed customer expectations. What being “customer-centric” really means Adopting a customer-centric strategy means sharing a system of values and behaviors aimed at creating positive experiences

Strategy

12/09/2018

Conversion marketing: creating value with a user centric ecommerce experience

What is conversion marketing Conversion Marketing is a marketing discipline whose goal is to convert users into loyal customers. In terms of e-commerce, conversion marketing is the set of actions aimed at increasing conversions that is the percentage of visitors who make a purchase. The conversion rate improvement process is called Conversion Rate Optimization.

Omnichannel

19/08/2015

preview shopping experience cross device

The cross device shopping experience

A new shopping experience The way the web is used continues to change, as are the purchasing habits of users, who are increasingly looking for a complete, personalized and engaging shopping experience.. A recently published study of more than 200 million shoppers located around the world describes