Strategy - Blog - Eurostep

Ecommerce Management

06/02/2020

The 15 ecommerce Trends for 2020

Knowing that the ecommerce is a resource able to revolute the performance of a company, is not something new: it only takes a quick search on Google for being submerged by data regarding the growth of the ecommerce in the past years. “In the last

Ecommerce Management

27/01/2020

ecommerce returns: optimization and strategy

Ecommerce Returns: How to reduce them? With an overall improving plan.

When we are talking about ecommerce, it is impossible to not talk about the returns. Today, the return rate is on average 15% of the total purchases, reaching the 25% in the fascion sector. Especially significant is the ratio due to the last festivities, during

Strategy

17/01/2020

Conversion Rate e CRO: Statistiche e strategie per ottimizzare il tasso di conversione

Conversion Rate and CRO: Statistics and Strategies to optimize the Conversion Rate

First of all, let's do a quick (but fundamental) introduction to the concepts behind the term CRO - Conversion Rate Optimization: 1. The “C” is for Conversion: for an ecommerce the conversion is due to the payment at the end of the purchase. Anyway, according

Strategy

05/07/2019

preview campagne ppc analisi e ottimizzazione

Successful pay-per-click campaigns: Performance Analysis and Optimization

Being probably the most widespread acronym when it comes to online advertising, PPC stands for Pay Per Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Often used as a synonym for keywords advertising

Ecommerce Management

01/02/2019

Brand strategy and KPIs for ecommerce

There is no doubt your brand should be at the centre of everything you do in terms of marketing, but it’s very easy to forget in everyday life. It is also easy to forget that your brand is a constantly growing and moving, thus reflecting

Strategy

25/01/2019

Funnel Marketing: analysis and strategy to turn customers into repeat customers

While in the US the average conversion rate for an ecommerce site, that is the percentage of visitors that complete the purchase order, is around 2 – 3% (Source: SmartInsights) the conversion rate in Italy is only 1.6 %. (Source: Osservatorio eCommerce B2c Netcomm). In an ideal

Ecommerce Management

21/12/2018

2019 online fashion trend: changing, digital, fast

Online sales in the fashion industry are growing three times faster than in a physical store sales (Studio Dressed for Digital by Boston Group). Over 25% of fashion sales in Western Europe are expected to take place online by 2020. In the period 2017 and 2022, the

Strategy

30/11/2018

Marketing Automation

The goal of a marketing automation is, with the help of technological tools, to free up the time of marketers to focus on other, less laborious and time-consuming tasks. Thanks to it, it is possible to create, automate, measure and refine marketing activities and workflows

Ecommerce Management

29/11/2018

Internationalization through ecommerce

Exports are becoming more and more important for the Italian economy: over a quarter of the final demand comes from foreign markets. Italian exports continue to grow (in 2017 the good worth of € 448.1 billion were exported (+ 7.4 compared to 2016, Source: Reuters.com),

Strategy

08/11/2018

A/B test to improve your marketing campaigns

Every website is set up so that to compel the site visitors to take a certain action. Every website has an objective, a so-called goal: ecommerce sites aim at purchase of products, SaaS apps require a registration for a trial version or for a product download, and information sites aim