Omnichannel - Blog

News

26/09/2019

Eurostep entra nel Deloitte Technology Fast 500 2018

Eurostep is awarded at the 2018 Deloitte Technology Fast 500

Today we are very glad to inform you about our achievement, a result that until a few years ago we would simply have considered impossible. Every year Deloitte selects the 500 EMEA companies that have registered the highest revenue growth rate over the last four

News

05/08/2019

Pick & Pay: Eurostep enables omnichannel for Nomination

Nomination, the Italian leading brand in the steel and gold jewelery sector, launches the Pick and Pay service within its ecommerce website supported by Eurostep. In this way the company offers an increasingly omnichannel service: thus, the customers are now able to book articles online

Omnichannel

17/01/2019

Creating a seamless omnichannel experience

Nobody likes hearing bad news, especially if it is a customer complaint. Most of the frustrating shopping experiences that customers report refer to the following factors: obstacles and delays for the purchase decision and payment; inconsistent cross-channel experiences; poor personalization. Frustration happens any time the results of an action do not match

Omnichannel

07/01/2019

Omnichannel customer journey

Today’s customers, especially as a result of contacts growing over time with small pieces of information shared, expect a brand to build a meaningful, long-term relationships with them. To adopted a customer–centric approach to marketing strategy, marketing managers should make full use of the data collected through various touch-points and implement

Ecommerce Management

21/12/2018

2019 online fashion trend: changing, digital, fast

Online sales in the fashion industry are growing three times faster than in a physical store sales (Studio Dressed for Digital by Boston Group). Over 25% of fashion sales in Western Europe are expected to take place online by 2020. In the period 2017 and 2022, the

Ecommerce Management

13/12/2018

Make your ecommerce store more social in 2019

Digital marketing and ecommerce have evolved greatly in the recent years, with specific skills for individual marketing channels and corresponding tools and platforms. Already in 2018 a myriad of new and evolving technologies have made ecommerce approach the social network world, especially with young consumers

Omnichannel

07/12/2018

Omnicanality in Italy

Integrating the physical and digital channel for an unforgettable customer experience. Continuous digital technology development and ecommerce progress mean that even the way we purchase goods and services is evolving. Even physical stores are changing as they not only integrate in-store technology, but connect with

Omnichannel

18/10/2018

Ecommerce is no longer an option for a digital transformation strategy

A digital strategy is a multi-step process, allowing to achieve business goals with the help of various IT tools. In traditional marketing, the reference point was the so-called funnel, a linear process that started with brand awareness and ended in customer advocacy. In digital marketing, on the other hand,

Omnichannel

20/09/2018

Customer centric strategy

With customer expectations changing rapidly and technology impressively driving clients’ behavioural intentions, companies should implement an entirely different strategy to exceed customer expectations. What being “customer-centric” really means Adopting a customer-centric strategy means sharing a system of values and behaviors aimed at creating positive experiences

Omnichannel

19/08/2015

preview shopping experience cross device

The cross device shopping experience

A new shopping experience The way the web is used continues to change, as are the purchasing habits of users, who are increasingly looking for a complete, personalized and engaging shopping experience.. A recently published study of more than 200 million shoppers located around the world describes