There is no doubt your brand should be at the centre of everything you do in terms of marketing, but it’s very easy to forget in everyday life. It is also easy to forget that your brand is a constantly growing and moving, thus reflecting the evolving nature of your business and its goals. To […]
While in the US the average conversion rate for an ecommerce site, that is the percentage of visitors that complete the purchase order, is around 2 – 3% (Source: SmartInsights) the conversion rate in Italy is only 1.6 %. (Source: Osservatorio eCommerce B2c Netcomm). In an ideal world, generating business from new or already acquired customers would […]
Nobody likes hearing bad news, especially if it is a customer complaint. Most of the frustrating shopping experiences that customers report refer to the following factors: obstacles and delays for the purchase decision and payment; inconsistent cross-channel experiences; poor personalization. Frustration happens any time the results of an action do not match our expectations: you pursue a goal and perform certain actions, […]
Today’s customers, especially as a result of contacts growing over time with small pieces of information shared, expect a brand to build a meaningful, long-term relationships with them. To adopted a customer–centric approach to marketing strategy, marketing managers should make full use of the data collected through various touch-points and implement the “three Rs”: “The Right message to the Right customer at the Right […]
Online sales in the fashion industry are growing three times faster than in a physical store sales (Studio Dressed for Digital by Boston Group). Over 25% of fashion sales in Western Europe are expected to take place online by 2020. In the period 2017 and 2022, the annual growth rate of online sales in the fashion industry […]
Digital marketing and ecommerce have evolved greatly in the recent years, with specific skills for individual marketing channels and corresponding tools and platforms. Already in 2018 a myriad of new and evolving technologies have made ecommerce approach the social network world, especially with young consumers who feel at ease while shopping online. Instagram posts “shoppable” […]
Integrating the physical and digital channel for an unforgettable customer experience. Continuous digital technology development and ecommerce progress mean that even the way we purchase goods and services is evolving. Even physical stores are changing as they not only integrate in-store technology, but connect with the digital world to offer a continuous omnichannel experience. The […]
The goal of a marketing automation is, with the help of technological tools, to free up the time of marketers to focus on other, less laborious and time-consuming tasks. Thanks to it, it is possible to create, automate, measure and refine marketing activities and workflows in order to reduce costs and optimize revenue. Marketing automation software, […]
Exports are becoming more and more important for the Italian economy: over a quarter of the final demand comes from foreign markets. Italian exports continue to grow (in 2017 the good worth of € 448.1 billion were exported (+ 7.4 compared to 2016, Source: Reuters.com), but should keep pace with the times by focusing on […]