Latest news on Digital World

User Experience

04/03/2020

Personalized customer experience: is the customer really interested?

Companies are always more attracted by the personalization of customer experience, so that even from a report of Everstring, come out that 70% of the brands considered it a “top priority”. How incident is the ROI? Due to a study “Personalization development” in 2019,it is highlighted that: The personalization of the customer experience leads to [...]

News

07/02/2020

Business 4.0: in Eurostep 5 Innovation manager are certificated

3.615 asked questions, 1.831 accepted , 50 million of euros allocated: this are the numbers due to the initiative "Business 4.0" promoted by the Ministry for Economic Development, that made available the Voucher for Innovation management. What are the Voucher for Innovation management? The Vouchers for the innovation consulting represent a tool in order to [...]

Ecommerce Management

06/02/2020

The 15 ecommerce Trends for 2020

Knowing that the ecommerce is a resource able to revolute the performance of a company, is not something new: it only takes a quick search on Google for being submerged by data regarding the growth of the ecommerce in the past years. “In the last year, the 40% of the global population- 2,81 billion people- [...]

Ecommerce Management

27/01/2020

Ecommerce Returns: How to reduce them? With an overall improving plan.

When we are talking about ecommerce, it is impossible to not talk about the returns. Today, the return rate is on average 15% of the total purchases, reaching the 25% in the fascion sector. Especially significant is the ratio due to the last festivities, during which has been return articles for a total of 32 [...]

Strategy

17/01/2020

Conversion Rate and CRO: Statistics and Strategies to optimize the Conversion Rate

First of all, let's do a quick (but fundamental) introduction to the concepts behind the term CRO - Conversion Rate Optimization: 1. The “C” is for Conversion: for an ecommerce the conversion is due to the payment at the end of the purchase. Anyway, according to the type of business and the goals, te conversion [...]

Ecommerce Management

16/12/2019

Announced Magento’s Final Support Date

Even if Magento 2 has been released at the end of 2015, many users Magento 1 has not started the migration process through the new platform (or an alternative). Many merchants, infact, has interpreted this release as a simple update and so they have underestimate the level of criticality that will come out due to [...]

News

09/12/2019

anteprima premio growth strategy and top performance

Eurostep wins the award Growth Strategy and Top Performance

A new goal for Eurostep: we were one of the protagonists of the premiation cerimony of "Milano Finanza Veneto Awards 2019" organized by Class Editori. At Caffè Pedrocchi in Padua the awards of the manifestation have been assigned at 25 companies that generate value for the territory, elevating the region Veneto in the world. "Even [...]

News

26/09/2019

Eurostep is awarded at the 2018 Deloitte Technology Fast 500

Today we are very glad to inform you about our achievement, a result that until a few years ago we would simply have considered impossible. Every year Deloitte selects the 500 EMEA companies that have registered the highest revenue growth rate over the last four years, thus establishing one of the most influential rankings in [...]

News

05/08/2019

Pick & Pay: Eurostep enables omnichannel for Nomination

Nomination, the Italian leading brand in the steel and gold jewelery sector, launches the Pick and Pay service within its ecommerce website supported by Eurostep. In this way the company offers an increasingly omnichannel service: thus, the customers are now able to book articles online and collect them in all single-brand stores in Italy. Pick [...]