Latest news on Digital World

News

05/08/2019

Pick & Pay: Eurostep enables omnichannel for Nomination

Nomination, the Italian leading brand in the steel and gold jewelery sector, launches the Pick and Pay service within its ecommerce website supported by Eurostep. In this way the company offers an increasingly omnichannel service: thus, the customers are now able to book articles online and collect them in all single-brand stores in Italy. Pick [...]

Strategy

05/07/2019

Successful pay-per-click campaigns: Performance Analysis and Optimization

Being probably the most widespread acronym when it comes to online advertising, PPC stands for Pay Per Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Often used as a synonym for keywords advertising or search engine advertising, as via your PC you may [...]

Ecommerce Management

01/02/2019

Brand strategy and KPIs for ecommerce

There is no doubt your brand should be at the centre of everything you do in terms of marketing, but it’s very easy to forget in everyday life. It is also easy to forget that your brand is a constantly growing and moving, thus reflecting the evolving nature of your business and its goals. To [...]

Strategy

25/01/2019

Funnel Marketing: analysis and strategy to turn customers into repeat customers

While in the US the average conversion rate for an ecommerce site, that is the percentage of visitors that complete the purchase order, is around 2 – 3% (Source: SmartInsights) the conversion rate in Italy is only 1.6 %. (Source: Osservatorio eCommerce B2c Netcomm). In an ideal world, generating business from new or already acquired customers would [...]

User Experience

17/01/2019

Creating a seamless omnichannel experience

Nobody likes hearing bad news, especially if it is a customer complaint. Most of the frustrating shopping experiences that customers report refer to the following factors: obstacles and delays for the purchase decision and payment; inconsistent cross-channel experiences; poor personalization. Frustration happens any time the results of an action do not match our expectations: you pursue a goal and perform certain actions, [...]

Omnichannel

07/01/2019

Omnichannel customer journey

Today’s customers, especially as a result of contacts growing over time with small pieces of information shared, expect a brand to build a meaningful, long-term relationships with them. To adopted a customer–centric approach to marketing strategy, marketing managers should make full use of the data collected through various touch-points and implement the “three Rs”: “The Right message to the Right customer at the Right [...]

Ecommerce Management

21/12/2018

2019 online fashion trend: changing, digital, fast

Online sales in the fashion industry are growing three times faster than in a physical store sales (Studio Dressed for Digital by Boston Group). Over 25% of fashion sales in Western Europe are expected to take place online by 2020. In the period 2017 and 2022, the annual growth rate of online sales in the fashion industry [...]

Ecommerce Management

13/12/2018

Make your ecommerce store more social in 2019

Digital marketing and ecommerce have evolved greatly in the recent years, with specific skills for individual marketing channels and corresponding tools and platforms. Already in 2018 a myriad of new and evolving technologies have made ecommerce approach the social network world, especially with young consumers who feel at ease while shopping online. Instagram posts “shoppable” [...]

Omnichannel

07/12/2018

Omnicanality in Italy

Integrating the physical and digital channel for an unforgettable customer experience. Continuous digital technology development and ecommerce progress mean that even the way we purchase goods and services is evolving. Even physical stores are changing as they not only integrate in-store technology, but connect with the digital world to offer a continuous omnichannel experience. The [...]