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Personalized customer experience: is the customer really interested?

Personalized customer experience: is the customer really interested?

Companies are always more attracted by the personalization of customer experience, so that even from a report of Everstring, come out that 70% of the brands considered it a “top priority”. How incident is the ROI? Due to a study “Personalization development” in 2019,it is highlighted that:  The personalization of the customer experience leads to [...]
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Business 4.0: in Eurostep 5 Innovation manager are certificated

Business 4.0: in Eurostep 5 Innovation manager are certificated

3.615 asked questions, 1.831 accepted , 50 million of euros allocated: this are the numbers due to the initiative "Business 4.0" promoted by the Ministry for Economic Development, that made available the  Voucher for Innovation management. What are the Voucher  for Innovation management? The Vouchers for the innovation consulting represent a tool in order to [...]
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Ecommerce Returns: How to reduce them? With an overall improving plan.

Ecommerce Returns: How to reduce them? With an overall improving plan.

When we are talking about ecommerce, it is impossible to not talk about the returns. Today, the return rate is on average 15% of the total purchases, reaching the 25% in the fascion sector. Especially significant is the ratio due to the last festivities, during which has been return articles for a total of 32 [...]
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Conversion Rate and CRO: Statistics and Strategies to optimize the Conversion Rate

Conversion Rate and CRO: Statistics and Strategies to optimize the Conversion Rate

First of all, let's do a quick (but fundamental) introduction to the concepts behind the term CRO - Conversion Rate Optimization: 1. The “C” is for Conversion: for an ecommerce the conversion is due to the payment at the end of the purchase. Anyway, according to the type of business and the goals, te conversion [...]
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Eurostep wins the award Growth Strategy and Top Performance

Eurostep wins the award Growth Strategy and Top Performance

A new goal for Eurostep: we were one of the protagonists of the premiation cerimony of "Milano Finanza Veneto Awards 2019" organized by Class Editori. At Caffè Pedrocchi in Padua the awards of  the manifestation have been assigned at 25 companies that generate value for the territory, elevating the region Veneto in the world. "Even [...]
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Pick & Pay: Eurostep enables omnichannel for Nomination

Pick & Pay: Eurostep enables omnichannel for Nomination

Nomination, the Italian leading brand in the steel and gold jewelery sector, launches the Pick and Pay service within its ecommerce website supported by Eurostep. In this way the company offers an increasingly omnichannel service: thus, the customers are now able to book articles online and collect them in all single-brand stores in Italy. Pick [...]
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