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User Experience

Creating a seamless omnichannel experience

Creating a seamless omnichannel experience

Nobody likes hearing bad news, especially if it is a customer complaint. Most of the frustrating shopping experiences that customers report refer to the following factors: obstacles and delays for the purchase decision and payment; inconsistent cross-channel experiences; poor personalization. Frustration happens any time the results of an action do not match

Omnichannel customer journey

Omnichannel customer journey

Today’s customers, especially as a result of contacts growing over time with small pieces of information shared, expect a brand to build a meaningful, long-term relationships with them. To adopted a customer–centric approach to marketing strategy, marketing managers should make full use of the data collected through various touch-points and implement

Chatbots for more effective customer engagement

Chatbots for more effective customer engagement

The role of marketing implies communication with customers during the best moment of their decision-making, guiding the purchase process to a greater satisfaction of the customer’s needs. In traditional marketing, communication has been linear for years: the consumer has been always guided along his decision

Artificial intelligence and marketing efficiency

Artificial intelligence and marketing efficiency

In the example of large tech companies like Amazon and Google, we may see how artificial intelligence has a solid presence in every small business sector. The voice of Amazon’s intelligent assistant Alexa, present in over 20 thousand devices, will guide you in your Amazon purchase journey. A voice created

Customer centric strategy

Customer centric strategy

With customer expectations changing rapidly and technology impressively driving clients’ behavioural intentions, companies should implement an entirely different strategy to exceed customer expectations. What being “customer-centric” really means Adopting a customer-centric strategy means sharing a system of values and behaviors aimed at creating positive experiences

Conversion marketing: creating value with a user centric ecommerce experience

Conversion marketing: creating value with a user centric ecommerce experience

What is conversion marketing Conversion Marketing is a marketing discipline whose goal is to convert users into loyal customers. In terms of e-commerce, conversion marketing is the set of actions aimed at increasing conversions that is the percentage of visitors who make a purchase. The conversion rate improvement process is called Conversion Rate Optimization.

The cross device shopping experience

The cross device shopping experience

A new shopping experience The way the web is used continues to change, as are the purchasing habits of users, who are increasingly looking for a complete, personalized and engaging shopping experience.. A recently published study  of more than 200 million shoppers located around the world describes