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User Experience

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omnichannel experience
Creating a seamless omnichannel experience

Creating a seamless omnichannel experience

Nobody likes hearing bad news, especially if it is a customer complaint. Most of the frustrating shopping experiences that customers report refer to the following factors: obstacles and delays for the purchase decision and payment; inconsistent cross-channel experiences; poor personalization. Frustration happens any time the results of an action do not match

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Omnichannel customer journey
Omnichannel customer journey

Omnichannel customer journey

Today’s customers, especially as a result of contacts growing over time with small pieces of information shared, expect a brand to build a meaningful, long-term relationships with them. To adopted a customer–centric approach to marketing strategy, marketing managers should make full use of the data collected through various touch-points and implement

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Strategia customer centric
Customer centric strategy

Customer centric strategy

With customer expectations changing rapidly and technology impressively driving clients’ behavioural intentions, companies should implement an entirely different strategy to exceed customer expectations. What being “customer-centric” really means Adopting a customer-centric strategy means sharing a system of values and behaviors aimed at creating positive experiences

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conversion marketing
Conversion marketing: creating value with a user centric ecommerce experience

Conversion marketing: creating value with a user centric ecommerce experience

What is conversion marketing Conversion Marketing is a marketing discipline whose goal is to convert users into loyal customers. In terms of e-commerce, conversion marketing is the set of actions aimed at increasing conversions that is the percentage of visitors who make a purchase. The conversion rate improvement process is called Conversion Rate Optimization.