Nobody likes hearing bad news, especially if it is a customer complaint. Most of the frustrating shopping experiences that customers report refer to the following factors: obstacles and delays for the purchase decision and payment; inconsistent cross-channel experiences; poor personalization. Frustration happens any time the results of an action do not match
Today’s customers, especially as a result of contacts growing over time with small pieces of information shared, expect a brand to build a meaningful, long-term relationships with them. To adopted a customer–centric approach to marketing strategy, marketing managers should make full use of the data collected through various touch-points and implement
The role of marketing implies communication with customers during the best moment of their decision-making, guiding the purchase process to a greater satisfaction of the customer’s needs. In traditional marketing, communication has been linear for years: the consumer has been always guided along his decision
In the example of large tech companies like Amazon and Google, we may see how artificial intelligence has a solid presence in every small business sector. The voice of Amazon’s intelligent assistant Alexa, present in over 20 thousand devices, will guide you in your Amazon purchase journey. A voice created
With customer expectations changing rapidly and technology impressively driving clients’ behavioural intentions, companies should implement an entirely different strategy to exceed customer expectations. What being “customer-centric” really means Adopting a customer-centric strategy means sharing a system of values and behaviors aimed at creating positive experiences
What is conversion marketing Conversion Marketing is a marketing discipline whose goal is to convert users into loyal customers. In terms of e-commerce, conversion marketing is the set of actions aimed at increasing conversions that is the percentage of visitors who make a purchase. The conversion rate improvement process is called Conversion Rate Optimization.
A new shopping experience The way the web is used continues to change, as are the purchasing habits of users, who are increasingly looking for a complete, personalized and engaging shopping experience.. A recently published study of more than 200 million shoppers located around the world describes