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Strategy

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marketing automation ecommerce
Marketing Automation

Marketing Automation

The goal of a marketing automation is, with the help of technological tools, to free up the time of marketers to focus on other, less laborious and time-consuming tasks. Thanks to it, it is possible to create, automate, measure and refine marketing activities and workflows

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conversion rate optimization
Converting leads into customers with conversion rate optimization

Converting leads into customers with conversion rate optimization

The conversion rate optimization (CRO) is a set of actions that help to increase overall efficiency in ecommerce, increasing lead to customer conversion rates. This tool is particularly helpful for companies that need to convert traffic into sales. Conversion is a way to take visitors to a website to perform actions a

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strategia-di-trasformazione-digitale
Ecommerce is no longer an option for a digital transformation strategy

Ecommerce is no longer an option for a digital transformation strategy

A digital strategy is a multi-step process, allowing to achieve business goals with the help of  various IT tools. In traditional marketing, the reference point was the so-called funnel, a linear process that started with brand awareness and ended in customer advocacy. In digital marketing, on the other hand,