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Strategy

Brand strategy and KPIs for ecommerce

Brand strategy and KPIs for ecommerce

There is no doubt your brand should be at the centre of everything you do in terms of marketing, but it’s very easy to forget in everyday life. It is also easy to forget that your brand is a constantly growing and moving, thus reflecting

2019 online fashion trend: changing, digital, fast

2019 online fashion trend: changing, digital, fast

Online sales in the fashion industry are growing three times faster than in a  physical store sales (Studio Dressed for Digital by Boston Group). Over 25% of fashion sales in Western Europe are expected to take place online by 2020. In the period 2017 and 2022, the

Marketing Automation

Marketing Automation

The goal of a marketing automation is, with the help of technological tools, to free up the time of marketers to focus on other, less laborious and time-consuming tasks. Thanks to it, it is possible to create, automate, measure and refine marketing activities and workflows

Internationalization through ecommerce

Internationalization through ecommerce

Exports are becoming more and more important for the Italian economy: over a quarter of the final demand comes from foreign markets. Italian exports continue to grow (in 2017 the good worth of € 448.1 billion were exported (+ 7.4 compared to 2016, Source: Reuters.com),

A/B test to improve your marketing campaigns

A/B test to improve your marketing campaigns

Every website is set up so that to compel the site visitors to take a certain action. Every website has an objective, a so-called goal: ecommerce sites aim at purchase of products, SaaS apps require a registration for a trial version or for a product download, and information sites aim

Black Friday and Cyber Monday: ecommerce trends and strategy

Black Friday and Cyber Monday: ecommerce trends and strategy

Black Friday, that is the beginning of the Christmas shopping season, known for its exceptional promotions, will fall this year on November 23rd. And we are almost there! This year, according to a recent Periscope research, the consumer interest trend for Black Friday and Cyber Monday has grown on both

Converting leads into customers with conversion rate optimization

Converting leads into customers with conversion rate optimization

The conversion rate optimization (CRO) is a set of actions that help to increase overall efficiency in ecommerce, increasing lead to customer conversion rates. This tool is particularly helpful for companies that need to convert traffic into sales. Conversion is a way to take visitors to a website to perform actions a