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Omnichannel

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Omnichannel customer journey
Omnichannel customer journey

Omnichannel customer journey

Today’s customers, especially as a result of contacts growing over time with small pieces of information shared, expect a brand to build a meaningful, long-term relationships with them. To adopted a customer–centric approach to marketing strategy, marketing managers should make full use of the data collected through various touch-points and implement

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Omnicanality in Italy
Omnicanality in Italy

Omnicanality in Italy

Integrating the physical and digital channel for an unforgettable customer experience. Continuous digital technology development and ecommerce progress mean that even the way we purchase goods and services is evolving. Even physical stores are changing as they not only integrate in-store technology, but connect with

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strategia-di-trasformazione-digitale
Ecommerce is no longer an option for a digital transformation strategy

Ecommerce is no longer an option for a digital transformation strategy

A digital strategy is a multi-step process, allowing to achieve business goals with the help of  various IT tools. In traditional marketing, the reference point was the so-called funnel, a linear process that started with brand awareness and ended in customer advocacy. In digital marketing, on the other hand,