fbpx

Skip links

Ecommerce Management

Brand strategy and KPIs for ecommerce

Brand strategy and KPIs for ecommerce

There is no doubt your brand should be at the centre of everything you do in terms of marketing, but it’s very easy to forget in everyday life. It is also easy to forget that your brand is a constantly growing and moving, thus reflecting

2019 online fashion trend: changing, digital, fast

2019 online fashion trend: changing, digital, fast

Online sales in the fashion industry are growing three times faster than in a  physical store sales (Studio Dressed for Digital by Boston Group). Over 25% of fashion sales in Western Europe are expected to take place online by 2020. In the period 2017 and 2022, the

Make your ecommerce store more social in 2019

Make your ecommerce store more social in 2019

Digital marketing and ecommerce have evolved greatly in the recent years, with specific skills for individual marketing channels and corresponding tools and platforms. Already in 2018 a myriad of new and evolving technologies have made ecommerce approach the social network world, especially with young consumers

Black Friday and Cyber Monday: ecommerce trends and strategy

Black Friday and Cyber Monday: ecommerce trends and strategy

Black Friday, that is the beginning of the Christmas shopping season, known for its exceptional promotions, will fall this year on November 23rd. And we are almost there! This year, according to a recent Periscope research, the consumer interest trend for Black Friday and Cyber Monday has grown on both