MOLESKINE

THE LEGENDARY NOTEBOOK - MERGING ANALOG AND DIGITAL
SUMMARY

The history of Moleskine begins with a little black notebook: its unique rounded corners, elastic closure and expandable inner pocket bring back to life a legendary notebook used by great artists, writers and thinkers over the past two centuries, such as Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin.

This is how we helped Moleskine accelerate the digital transformation and improve the customer experience.

CHALLENGES

On the path towards to multi-channel marketing, the ecommerce store has become an asset of great strategic value, allowing a direct and timely communication with customers. Moleskine was looking for a new concept that would support brand positioning, improve mobile experience and a strategy for global business growth in more than 36 countries.
How to design a successful global ecommerce project that will guarantee its users the best purchase experience within just 7 months?

INSIGHTS

The purchase of a Moleskine product is not a final step of a sales cycle, but the beginning of a cultural, intellectual and experiential journey. Loved and valued by celebrities, Moleskine brand symbolically stands out as a cultural icon connected to artistic, literary and explorative heritage. It reflects the personality of those who buy it, and this is how the bond between Moleskine and its customers transforms the shopping experience and boosts customer loyalty.

SOLUTIONS – WHAT WE HAVE DONE

ONE HAPPY WEB EXPERIENCE

PERSONALIZATION – A PRODUCT WHICH REFLECTS YOUR PERSONALITY

Moleskine products express pure uniqueness: with the innovative first mobile configurator, the users can make their diaries unique with a personalized engraving, giving them a personal touch.

“EXTREMELY INTUITIVE, EXTRAORDINARILY PERSONALIZED”

Such an option allows customers to play an active part in the buying process and become co-creators of the desired objects.

NAVIGATION OPTIMIZED FOR EVERY DEVICE

To improve the consumer experience means to optimize purchasing on all digital devices. To address these needs we drastically reevaluated customer’s path to purchase a product and redesigned the relevant flows, particularly for mobile surfing.

ONLINE CATALOG – A NEW WAY TO NAVIGATE

After a careful analysis of users, their habits and cultures, the catalog and taxonomy were reorganized, to respond to SEO-friendly preferences.

PERSONALIZE YOUR EXPERIENCE WITH MARKETING AUTOMATION

To launch and support the new ecommerce, a strong online marketing strategy, aimed at achieving business objectives in the reference markets, has been put in place. In order to attain this goal, promotional campaigns were used on the main online advertising platforms and the new email marketing application was launched through Responsys, the extension of Oracle for marketing automation.
A special algorithm simplifies sending newsletters and DEM, allowing in a single step to forward the contents in different languages that will be then sorted according to the geographical area of the recipient.

The user experience is becoming more and more personalized thanks to content and promotions made in accordance with the consumer habits.

RESULTS

The new ecommerce allows Moleskine brand to describe its products and strengthen customer relationship thanks to the customization process where the user becomes the creator.

The Cloud Migration platform has given excellent page load results allowing to handle high traffic volumes. And the large scalability instead has considerably speeded up entering new foreign markets.

To enhance the user’s experience, the new website was designed mobile and SEO friendly, according to the customers habits studied during the early planning phase.

TESTIMONIALS

MOLESKINE ABOUT ITS EXPERIENCE

Watch the video and find out how we supported the brand on its path to digital transformation.

TESTIMONIALS

Forbes says

A leading American magazine dedicated an article to this project thanks to its innovative content.
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AWARDS

WINNER – Best B2C Commerce Experience 2018

Special Kudos – CSS Design Awards


Find out how we can make your company’s digital transformation thrive.