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Pick & Pay: Eurostep enables omnichannel for Nomination

Pick & Pay: Eurostep enables omnichannel for Nomination

Nomination, the Italian leading brand in the steel and gold jewelery sector, launches the Pick and Pay service within its ecommerce website supported by Eurostep. In this way the company offers an increasingly omnichannel service: thus, the customers are now able to book articles online

Brand strategy and KPIs for ecommerce

Brand strategy and KPIs for ecommerce

There is no doubt your brand should be at the centre of everything you do in terms of marketing, but it’s very easy to forget in everyday life. It is also easy to forget that your brand is a constantly growing and moving, thus reflecting

Creating a seamless omnichannel experience

Creating a seamless omnichannel experience

Nobody likes hearing bad news, especially if it is a customer complaint. Most of the frustrating shopping experiences that customers report refer to the following factors: obstacles and delays for the purchase decision and payment; inconsistent cross-channel experiences; poor personalization. Frustration happens any time the results of an action do not match

Omnichannel customer journey

Omnichannel customer journey

Today’s customers, especially as a result of contacts growing over time with small pieces of information shared, expect a brand to build a meaningful, long-term relationships with them. To adopted a customer–centric approach to marketing strategy, marketing managers should make full use of the data collected through various touch-points and implement

2019 online fashion trend: changing, digital, fast

2019 online fashion trend: changing, digital, fast

Online sales in the fashion industry are growing three times faster than in a  physical store sales (Studio Dressed for Digital by Boston Group). Over 25% of fashion sales in Western Europe are expected to take place online by 2020. In the period 2017 and 2022, the

Make your ecommerce store more social in 2019

Make your ecommerce store more social in 2019

Digital marketing and ecommerce have evolved greatly in the recent years, with specific skills for individual marketing channels and corresponding tools and platforms. Already in 2018 a myriad of new and evolving technologies have made ecommerce approach the social network world, especially with young consumers

Omnicanality in Italy

Omnicanality in Italy

Integrating the physical and digital channel for an unforgettable customer experience. Continuous digital technology development and ecommerce progress mean that even the way we purchase goods and services is evolving. Even physical stores are changing as they not only integrate in-store technology, but connect with

Marketing Automation

Marketing Automation

The goal of a marketing automation is, with the help of technological tools, to free up the time of marketers to focus on other, less laborious and time-consuming tasks. Thanks to it, it is possible to create, automate, measure and refine marketing activities and workflows

Internationalization through ecommerce

Internationalization through ecommerce

Exports are becoming more and more important for the Italian economy: over a quarter of the final demand comes from foreign markets. Italian exports continue to grow (in 2017 the good worth of € 448.1 billion were exported (+ 7.4 compared to 2016, Source: Reuters.com),