Even if Magento 2 has been released at the end of 2015, many users Magento 1 has not started the migration process through the new platform (or an alternative).
Many merchants, infact, has interpreted this release as a simple update and so they have underestimate the level of criticality that will come out due to the obsolescence of their own ecommerce.
First of all, let’s make this point clear: Magento 2 is a new platform, completely different from Magento 1 and so, it request a migration plan on time and well structured.
End of Magento 1’s support: June 2020.
The migration of Magento 2, due today is not a suggestion anymore, but has become a fundamental step: in June 2020, infact, will end the guaranteed support for all the platforms Magento 1.
What does it mean?
In absence of the official support, all the Magento ecosystem (from core platform to modules and plugin of installed third parts, to front-end themes, to payment gateway, to security patches ecc.) it will lack in necessary updates needed to face the variable security needs, performance and customer experience.
What are the consequences?
With the lack support of the motherhouse, the attention of the Magento developers ( Official and not) will focus on the appropriate extensions for the new version: this means that even the development and the support of all functional components (modules and plugin) of Magento 1 will come less.
The users Magento 1 that will delay the migration through the platform, will so begin to receive different symptoms of obsolescence in their own ecommerces, like:
1. Security problems:
without the continuous update of security patches, the ecommerce magento 1 will be more exposed to external attacks, with the following risk for the clients data saved in the platform ( find out more).
2. Decrease of the performance :
in the not updates websites, they couldn’t keep up with the new requests of the third-part-systems, from new devices, from the update of the guideline of Google for a good ranking and for the new specifications for mobile devices.
3. Decrease of the Conversions:
a bad performance of the website will lead to a decrease of the conversions: let’s just thjink about the damage that it could take in the check-out phase, where the user could find itself to have to complete the purchase in the double of time.
4. High maintenance costs:
who will decide to stay in MAgento 1, it will find itself to face continuous interventions of manutention without being able to use continuous updates provided by Magento 2.
Guite to changes, step by step
the migration to Magento 2 is without any doubts a significative intervention for which it is fundamental to develop an effective strategy and a plan of action due to not lose sellings and resources.
Watch the times: the migration could take between 3 and 7 months! The necessary effort, infact, is increasing a lot based on the characteristics of the ecommerce: the number of store, the complexity of the catalogue, the personalization of the experience and the integration of the company systems up-to-date.
– the migration of the base settings:
the needed process in order to migrate all the products and clients data in safety;
– integration of third parts that you are using:
are they matching the new platform Magento 2?
– integration with company management;
– scheduling the migration:
the process could, in fact, collide with the performances of online ecommerce; for this reason, it is suggested to program the migration in a period of time where the amount of clients is not at the top (avoiding sales periods);
– SEO ranking:
during the migration many url can change, for this reason, the partner following the work must necessary have SEO competences needed to solve all the redirects problems.
An occasion to renew your own ecommerce
The needing of migration can also be a chance to review the structure of your own ecommerce even at an organizational level, with the aim to reduce times and costs optimizing the selling and slimming down the team workflow involved in the store management.
The chances are different: optimizing the catalogue structure in order to answer to the needs of the users and also to the best practice SEO; re-evaluating your own business model and its own effective validity in the sellings markets: the implementation of new tools (OMS, DAM, PIM) able to collect and manage all the information of your ecommerce in an unificate and agile way.
Magento 2, how long are you thinking about it?
Tell us about your project! We are willing to hear from you and provide you the best solutions to plan your ecommerce migration.